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Mar 2025
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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

Favicon for sephora.desephora.de

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1.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.

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sephora.de's revenueOVER TIME
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Over the past three months, sephora.de revenue has experienced decline of 49%, compared to the preceding three months.

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sephora.de revenue decline for last six months
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OVERVIEW
For the month of March 2025, sephora.de in the BEAUTY AND COSMETICS industry had online sales revenue of $1,590,616, a conversion rate of 1.00-1.50%, and an average order value (AOV) of $100-125. With 1,333,199 sessions, sephora.de performed above the median sessions of 20,691 in the industry. However, compared to the largest store ulta.com with $99,198,845 in revenue and 43,704,721 sessions, sephora.de's performance metrics are moderate. High conversion rates of 4.46% and AOVs of $200 are achieved in the industry, while the lowest rates recorded were 1.22% and $47, respectively.
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sephora.de competitors

When comparing sephora.de to its competitors in the beauty industry, some key metrics stand out. sephora.de has a revenue of €1,590,616 from 15,881 transactions and 1,333,199 sessions, with an average order value (AOV) of €100-125 and a conversion rate of 1.00-1.50%. In comparison, feelunique.com has a revenue of €324,258 from 7,742 transactions and 185,028 sessions, with an AOV of €25-50 and a high conversion rate of 4.00-4.50%. pieper.de closely resembles sephora.de with a revenue of €1,185,604 from 11,044 transactions and 923,816 sessions, along with a similar AOV and conversion rate. parfumdreams.de leads in revenue with €4,723,941 from 64,091 transactions and 1,631,131 sessions, showcasing a higher AOV and conversion rate. easycosmetic.de and flaconi.de also outperform sephora.de in revenue, transactions, and sessions, with varying AOVs and conversion rates.

feelunique.com screenshot
#1 feelunique.com
324.3K
Revenue
185K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
flaconi.de screenshot
#2 flaconi.de
9.3M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
pieper.de screenshot
#3 pieper.de
1.2M
Revenue
923.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
parfumdreams.de screenshot
#4 parfumdreams.de
4.7M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
easycosmetic.de screenshot
#5 easycosmetic.de
3.9M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
sephora.de vs top market performers
sephora.de
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conversion rate vs average order value for sephora.de and its competitors
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Revenue share by device at sephora.de

In March large majority of sales on sephora.de, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In March large majority of sales on sephora.de, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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sephora.de channels

Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.

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sephora.de Google Ads spend

Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.de devices

Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.de top markets

Explore sephora.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.de country & global rank

Assess the ranking of sephora.de among other retailers within its primary country and worldwide.

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