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Mar 2025
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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

Favicon for notino.denotino.de

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5.1M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Notino.de is a website offering a wide range of skincare, fragrance, makeup, and hair care products. They sell popular brands that cater to both men and women, including body care items and accessories. With a vast selection, customers can find various beauty products conveniently on their platform.

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notino.de's revenueOVER TIME
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Over the past three months, notino.de revenue has experienced decline of 49%, compared to the preceding three months.

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notino.de revenue decline for last six months
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OVERVIEW
notino.de's revenue for online sales in the BEAUTY AND COSMETICS industry was $5,086,376, with a conversion rate of 2.50-3.00% and an AOV of $100-125. The store had 1,835,505 sessions in March 2025, while the highest sessions were 43,704,721 from ulta.com. The median revenue in the industry is $48,465, with ulta.com leading at $99,198,845. A very high conversion rate is 4.46% and a very low is 1.22%. A high AOV is $200 and a low is $47, with a median sessions of 20,691 in the industry.
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notino.de competitors

notino.de, with a revenue of 5,086,376 and 50,796 transactions from 1,835,505 sessions, falls in the middle range compared to its competitors in March 2025. When looking at similar domains, flaconi.de stands out with the highest revenue of 9,296,271, 106,707 transactions, and 3,744,274 sessions. douglas.de surpasses all with a revenue of 21,726,396, 138,876 transactions, and 8,624,533 sessions. In terms of average order value (AOV), douglas.de and easycosmetic.de lead with AOVs of 150-175. Conversion rates also vary, with parfumdreams.de having the highest at 3.50-4.00, followed by notino.de and flaconi.de at 2.50-3.00. Overall, notino.de competes well in terms of revenue and conversion rate, but lags slightly behind in transactions and sessions compared to some of its key competitors in the online fragrance and cosmetics market in Germany.

flaconi.de screenshot
#1 flaconi.de
9.3M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
4.7M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
easycosmetic.de screenshot
#3 easycosmetic.de
3.9M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
pieper.de screenshot
#4 pieper.de
1.2M
Revenue
923.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
21.7M
Revenue
8.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
notino.de vs top market performers
notino.de
top retailers
conversion rate vs average order value for notino.de and its competitors
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Revenue share by device at notino.de

In March large majority of sales on notino.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In March large majority of sales on notino.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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brands overtime comparison

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notino.de channels

Identify top traffic channels that drive growth for notino.deand discover how performance of traffic channels has changed over time.

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notino.de Google Ads spend

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notino.de devices

Review notino.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.de top markets

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notino.de country & global rank

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