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Mar 2025
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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

Favicon for mueller.demueller.de

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6.6M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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  • Main country of store: GERMANY
  • Website category: LIFESTYLE

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mueller.de's revenueOVER TIME
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Over the past three months, mueller.de revenue has experienced decline of 45%, compared to the preceding three months.

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mueller.de revenue decline for last six months
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OVERVIEW
mueller.de, a LIFESTYLE online store, generated $6,562,804 in revenue in March 2025, surpassing the industry median of $109,080. With a conversion rate of 2.00-2.50%, mueller.de falls below the LIFESTYLE category's high rate of 3.93% but exceeds the low rate of 0.79%. The average order value (AOV) for mueller.de ranges from $50 to $75, compared to the LIFESTYLE high of $444 and low of $76. The store recorded 4,268,850 sessions, leading the LIFESTYLE category, where the median session count is 38,624.
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mueller.de competitors

When comparing mueller.de to its competitors, it is clear that mueller.de falls behind in terms of revenue and transactions. While mueller.de has a revenue of 6,562,804 and 100,639 transactions, mytoys.de leads the pack with a revenue of 7,829 and 54 transactions. In terms of sessions, mueller.de also lags behind with 4,268,850 sessions compared to rossmann.de's 7,853,175 sessions. However, mueller.de's average order value (AOV) falls within the range of 50-75, which is on par with rossmann.de and dm.de. The conversion rate for mueller.de is also competitive at 2.00-2.50%, similar to flaconi.de. Overall, while mueller.de may not have the highest revenue or transaction numbers among its competitors, its AOV and conversion rate place it in a favorable position within the market.

dm.de screenshot
#1 dm.de
19.9M
Revenue
16.7M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
smythstoys.com screenshot
#2 smythstoys.com
36.9M
Revenue
11M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
rossmann.de screenshot
#3 rossmann.de
7.4M
Revenue
7.9M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
douglas.de screenshot
#4 douglas.de
21.7M
Revenue
8.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
mytoys.de screenshot
#5 mytoys.de
7.8K
Revenue
1.1K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
mueller.de vs top market performers
mueller.de
top retailers
conversion rate vs average order value for mueller.de and its competitors
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Revenue share by device at mueller.de

In March large majority of sales on mueller.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

In March large majority of sales on mueller.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.
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mueller.de channels

Identify top traffic channels that drive growth for mueller.deand discover how performance of traffic channels has changed over time.

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mueller.de Google Ads spend

Evaluate mueller.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mueller.de devices

Review mueller.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mueller.de top markets

Explore mueller.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mueller.de country & global rank

Assess the ranking of mueller.de among other retailers within its primary country and worldwide.

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