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Mar 2025
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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

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87.7M
Revenue
27.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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kaufland.de's revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced decline of 39%, compared to the preceding three months.

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kaufland.de revenue decline for last six months
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OVERVIEW
kaufland.de's online sales revenue for FOOD AND DRINK in March 2025 was $87,728,869, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $100-125. The website had 27,116,818 sessions during the month. The largest online store in the same category was kroger.com with revenue of $398,139,530 and the highest sessions at 41,746,920. The median revenue in the industry was $47,813, while the highest and lowest conversion rates were 5.55% and 1.54% respectively. The highest and lowest AOV in the industry were $186 and $49 respectively, with a median sessions count of 16,554.
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kaufland.de competitors

When comparing kaufland.de to its competitors in March 2025, some key metrics stand out. kaufland.de generated a revenue of €87,728,869 from 845,407 transactions and 27,116,818 sessions, with an average order value (AOV) of €100-125 and a conversion rate of 3.00-3.50%. In contrast, ebay.de led the pack with €409,202,291 in revenue from 4,665,836 transactions and 123,001,827 sessions, offering an AOV of €75-100 and a slightly higher conversion rate of 3.50-4.00%. otto.de followed with €221,211,181 in revenue from 1,552,014 transactions and 46,787,780 sessions, boasting an AOV of €125-150 and a similar conversion rate of 3.00-3.50% as kaufland.de. mediamarkt.de, wayfair.de, and manomano.de also presented varying revenue, transaction, session, AOV, and conversion rate figures, showcasing the diverse landscape of online retail in Germany.

otto.de screenshot
#1 otto.de
221.2M
Revenue
46.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
ebay.de screenshot
#2 ebay.de
463.1M
Revenue
123M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
manomano.de screenshot
#3 manomano.de
10.2M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
mediamarkt.de screenshot
#4 mediamarkt.de
109.5M
Revenue
26.7M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
wayfair.de screenshot
#5 wayfair.de
729.7K
Revenue
275.6K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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Revenue share by device at kaufland.de

In March large majority of sales on kaufland.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.

In March large majority of sales on kaufland.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.
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kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

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kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

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