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Mar 2025
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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

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100.8M
Revenue
29.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.

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zalando.de's revenueOVER TIME
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Over the past three months, zalando.de revenue has experienced decline of 22%, compared to the preceding three months.

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zalando.de revenue decline for last six months
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OVERVIEW
In March 2025, zalando.de, an online FASHION AND APPAREL store, recorded a revenue of $100,764,778 with a conversion rate of 3.00-3.50% and an AOV of $75-100. The store had 29,300,821 sessions. In comparison, shein.com is the largest store in the category with $594,130,009 in revenue and 184,314,846 sessions. The median revenue in the industry is $83,964, the median sessions are 33,852, the highest conversion rate is 3.13%, and the highest AOV is $400, while the lowest conversion rate is 0.72% and the lowest AOV is $76.
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zalando.de competitors

zalando.de, with a revenue of €100,764,778 and 1,012,296 transactions from 29,300,821 sessions in March 2025, shows strong performance with an AOV of €75-100 and a conversion rate of 3.00-3.50%. In comparison, peek-cloppenburg.de has a revenue of €9,375,758, breuninger.com generates €28,113,143, baur.de brings in €25,936,547, otto.de leads with €221,211,181, and aboutyou.de earns €26,276,101. Among these competitors, otto.de stands out with the highest revenue and number of transactions, followed by breuninger.com and aboutyou.de. In terms of AOV, baur.de has the highest range of €200-225, while breuninger.com and aboutyou.de fall in the range of €150-175. zalando.de competes closely with otto.de in terms of conversion rate, both ranging from 3.00-3.50%. Overall, zalando.de demonstrates solid performance in revenue, transactions, and conversion rate compared to its competitors.

aboutyou.de screenshot
#1 aboutyou.de
26.3M
Revenue
10M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
otto.de screenshot
#2 otto.de
221.2M
Revenue
46.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
breuninger.com screenshot
#3 breuninger.com
28.1M
Revenue
8.9M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
peek-cloppenburg.de screenshot
#4 peek-cloppenburg.de
9.4M
Revenue
4.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
baur.de screenshot
#5 baur.de
25.9M
Revenue
6.4M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
zalando.de vs top market performers
zalando.de
top retailers
conversion rate vs average order value for zalando.de and its competitors
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Revenue share by device at zalando.de

In March large majority of sales on zalando.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In March large majority of sales on zalando.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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zalando.de channels

Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.

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zalando.de Google Ads spend

Evaluate zalando.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.de devices

Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.de top markets

Explore zalando.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.de country & global rank

Assess the ranking of zalando.de among other retailers within its primary country and worldwide.

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