hm.com
HM.com is an online platform comprising a range of fashion items catering to men, women, and children. The website offers a comprehensive selection of clothing, accessories, and footwear. It includes various fashion collections, including sustainable options, and utilizes online shopping, enhancing accessibility to customers worldwide.
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hm.com's revenueOVER TIME
Over the past three months, hm.com revenue has experienced decline of 25%, compared to the preceding three months.
hm.com competitors
In March 2025, hm.com outperformed most of its competitors in terms of revenue, with a total revenue of $189,490,424. While asos.com lagged behind with $95,286,228 in revenue, gap.com exceeded hm.com slightly with $195,905,615. In terms of transactions, hm.com had the highest number at 2,722,532, followed closely by zara.com with 1,895,574 transactions. boohoo.com had the highest conversion rate at 3.00-3.50%, while hm.com and gap.com tied at 2.50-3.00%. As for average order value (AOV), asos.com had the highest range at $125-150, while gap.com and zara.com were close behind with $100-125 and $75-100 respectively. Overall, hm.com maintained a strong position among its competitors in terms of revenue, transactions, and conversion rate.
Revenue share by device at hm.com
In March large majority of sales on hm.com, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.
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hm.com channels
Identify top traffic channels that drive growth for hm.comand discover how performance of traffic channels has changed over time.
hm.com Google Ads spend
Evaluate hm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
hm.com devices
Review hm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
