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Mar 2025
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Home/Insights/Retailers/easycosmetic.de
TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

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3.9M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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Easycosmetic.de is an online store that offers a wide range of cosmetic products. They sell fragrances, makeup, skincare items, and hair care products from various well-known brands. The website provides a convenient platform for users to purchase beauty products online, without any promotional language used in the description.

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easycosmetic.de's revenueOVER TIME
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Over the past three months, easycosmetic.de revenue has experienced decline of 39%, compared to the preceding three months.

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easycosmetic.de revenue decline for last six months
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OVERVIEW
In March 2025, easycosmetic.de in the BEAUTY AND COSMETICS industry generated $3,856,876 in online sales revenue, with a conversion rate of 2.00-2.50% and an AOV of $150-175. The store had 1,084,467 sessions, while the highest session count in the category was 43,704,721 from ulta.com. The median revenue in the industry was $48,465, the highest AOV was $200, and the highest conversion rate was 4.46%. The lowest AOV and conversion rate were $47 and 1.22%, respectively.
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easycosmetic.de competitors

When comparing easycosmetic.de to its competitors, we see that easycosmetic.de falls in the middle in terms of revenue, with 3,856,876. In terms of transactions, it has more than pieper.de and parfumgroup.de, but fewer than parfumdreams.de, flaconi.de, and notino.de. easycosmetic.de has a higher AOV (Average Order Value) range of 150-175 compared to parfumdreams.de, parfumgroup.de, and notino.de, but lower than flaconi.de. The conversion rate for easycosmetic.de is in line with parfumgroup.de at 2.00-2.50%, while falling short of parfumdreams.de and flaconi.de. In terms of sessions, easycosmetic.de has fewer sessions than flaconi.de but more than pieper.de, parfumdreams.de, and parfumgroup.de, showing that there is room for growth in terms of attracting more traffic to their site.

parfumdreams.de screenshot
#1 parfumdreams.de
4.7M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
pieper.de screenshot
#2 pieper.de
1.2M
Revenue
923.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
parfumgroup.de screenshot
#3 parfumgroup.de
988.4K
Revenue
463.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
flaconi.de screenshot
#4 flaconi.de
9.3M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
notino.de screenshot
#5 notino.de
5.1M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
easycosmetic.de vs top market performers
easycosmetic.de
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conversion rate vs average order value for easycosmetic.de and its competitors
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Revenue share by device at easycosmetic.de

In March large majority of sales on easycosmetic.de, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.

In March large majority of sales on easycosmetic.de, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.
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brands overtime comparison

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easycosmetic.de channels

Identify top traffic channels that drive growth for easycosmetic.deand discover how performance of traffic channels has changed over time.

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easycosmetic.de Google Ads spend

Evaluate easycosmetic.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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easycosmetic.de devices

Review easycosmetic.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easycosmetic.de top markets

Explore easycosmetic.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easycosmetic.de country & global rank

Assess the ranking of easycosmetic.de among other retailers within its primary country and worldwide.

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