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Mar 2025
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Home/Insights/Retailers/parfumgroup.de
TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

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988.4K
Revenue
463.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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parfumgroup.de's revenueOVER TIME
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Over the past three months, parfumgroup.de revenue has experienced decline of 37%, compared to the preceding three months.

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parfumgroup.de revenue decline for last six months
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OVERVIEW
parfumgroup.de's March 2025 performance metrics include a revenue of $988,447 in the BEAUTY AND COSMETICS industry, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. The website had 463,799 sessions, compared to the highest of 43,704,721 on ulta.com, with a median of 20,691 sessions in the same industry. The largest online store in the BEAUTY AND COSMETICS category is ulta.com with a revenue of $99,198,845, while the very high and low conversion rates in the industry are 4.46% and 1.22% respectively, and the AOV ranges from $47 to $200.
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parfumgroup.de competitors

In comparing parfumgroup.de to its competitors in the online perfume industry as of March 2025, it is evident that parfumgroup.de falls in the middle range in terms of revenue. While parfumgroup.de generated €988,447 in revenue from 9,579 transactions and 463,799 sessions with an average order value (AOV) of €100-125 and a conversion rate of 2.00-2.50%, some competitors outperformed in certain areas. For example, flaconi.de had the highest revenue of €9,296,271 with 106,707 transactions and 3,744,274 sessions, while parfumdreams.de had the highest number of transactions at 64,091. On the other hand, parfumgroup.de had a comparable conversion rate to easycosmetic.de and notino.de, but a lower AOV compared to easycosmetic.de. Overall, parfumgroup.de holds its ground against competitors but has room for growth in terms of revenue and sessions.

easycosmetic.de screenshot
#1 easycosmetic.de
3.9M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
4.7M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
notino.de screenshot
#3 notino.de
5.1M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
1.2M
Revenue
923.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
flaconi.de screenshot
#5 flaconi.de
9.3M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
parfumgroup.de vs top market performers
parfumgroup.de
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conversion rate vs average order value for parfumgroup.de and its competitors
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Revenue share by device at parfumgroup.de

In March large majority of sales on parfumgroup.de, 56% was finalized on mobile devices, with 44% of sales coming from desktop devices.

In March large majority of sales on parfumgroup.de, 56% was finalized on mobile devices, with 44% of sales coming from desktop devices.
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parfumgroup.de channels

Identify top traffic channels that drive growth for parfumgroup.deand discover how performance of traffic channels has changed over time.

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parfumgroup.de Google Ads spend

Evaluate parfumgroup.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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parfumgroup.de devices

Review parfumgroup.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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parfumgroup.de top markets

Explore parfumgroup.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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parfumgroup.de country & global rank

Assess the ranking of parfumgroup.de among other retailers within its primary country and worldwide.

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