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Mar 2025

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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

niche-beauty.com

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2.1M

Revenue

465.3K

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

World’s finest beauty brands ✓ free shipping on orders over 25€ ✓ 2 FREE samples | Shop curated luxury beauty products online at NICHE BEAUTY!

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niche-beauty.com's revenueOVER TIME
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Over the past three months, niche-beauty.com revenue has experienced decline of 26%, compared to the preceding three months.

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niche-beauty.com revenue decline for last six months

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OVERVIEW

In March 2025, niche-beauty.com in the BEAUTY AND COSMETICS industry generated $2,053,501 in online sales, with a conversion rate of 4.50-5.00% and an average order value (AOV) of $75-100. The website had 465,333 sessions, compared to ulta.com's 43,704,721 sessions. The industry median revenue is $48,465, while the highest AOV is $200 and the lowest is $47. A very high conversion rate in the industry is 4.46%, and a low is 1.22%. niche-beauty.com demonstrates solid performance metrics in the competitive beauty and cosmetics sector.

niche-beauty.com competitors

When comparing niche-beauty.com to its competitors in the beauty industry, niche-beauty.com stands out with a revenue of $2,053,501 generated from 20,975 transactions and 465,333 sessions in March 2025. The average order value (AOV) falls between $75-100, with a conversion rate of 4.50-5.00%. In contrast, feelunique.com has lower revenue of $324,258 from 7,742 transactions and 185,028 sessions, with an AOV of $25-50 and a conversion rate of 4.00-4.50%. cultbeauty.com leads the pack with a revenue of $8,569,959 from 46,917 transactions and 1,389,907 sessions, boasting an AOV of $175-200 but a lower conversion rate of 3.00-3.50%. niche-beauty.com's competitors, purish.com, sephora.de, and lookfantastic.de, also show varying performance metrics in revenue, transactions, sessions, AOV, and conversion rate, indicating a diverse landscape within the beauty e-commerce market.

#1 cultbeauty.com

8.6M

Revenue

1.4M

Sessions

3.0-3.5%

Conv. rate

$175-200

AOV

#2 feelunique.com

324.3K

Revenue

185K

Sessions

4.0-4.5%

Conv. rate

$25-50

AOV

#3 lookfantastic.de

1.3M

Revenue

663.2K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 spacenk.com

5.3M

Revenue

3.6M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#5 sephora.de

1.6M

Revenue

1.3M

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

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TOP MARKET PERFORMERSby revenue

niche-beauty.com vs top market performers

niche-beauty.com

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Revenue share by device at niche-beauty.com

In March large majority of sales on niche-beauty.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.

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niche-beauty.com channels

Identify top traffic channels that drive growth for niche-beauty.comand discover how performance of traffic channels has changed over time.

niche-beauty.com Google Ads spend

Evaluate niche-beauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

niche-beauty.com devices

Review niche-beauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

niche-beauty.com top markets

Explore niche-beauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.