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Home/Insights/Retailers/urbanoutfitters.com
TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

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55.8M
Revenue
18.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
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Urban Outfitters is an online retailer offering a wide range of fashion and home decor products. The website features clothing, shoes, accessories, and wellness products for men and women. Additionally, it sells furniture, lighting, bedding, and decorative items, providing a diverse shopping experience for consumers.

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urbanoutfitters.com's revenueOVER TIME
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Over the past three months, urbanoutfitters.com revenue has experienced decline of 2.9%, compared to the preceding three months.

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urbanoutfitters.com revenue decline for last six months
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OVERVIEW
In March 2025, urbanoutfitters.com in the FASHION AND APPAREL industry had a revenue of $55,755,574, conversion rate of 1.50-2.00%, AOV of $175-200, and 18,150,512 sessions. Compared to shein.com, the largest online store in the category, urbanoutfitters.com falls short in revenue but is competitive in conversion rate, AOV, and sessions. Despite not reaching the industry's median revenue of $83,964 and falling below the high conversion rate of 3.13%, urbanoutfitters.com's performance metrics show potential for growth and improvement in the highly competitive online fashion market.
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urbanoutfitters.com competitors

When comparing urbanoutfitters.com to its competitors, we see that asos.com leads in revenue with $95,286,228, followed by Urban Outfitters at $55,755,574. asos.com also has the highest number of transactions with 675,905, compared to Urban Outfitters' 296,417. In terms of sessions, asos.com again takes the lead with 60,054,456, while Urban Outfitters has 18,150,512. Despite Urban Outfitters having a higher Average Order Value (AOV) range of $175-200, asos.com remains competitive with a range of $125-150. pacsun.com and tillys.com have lower revenues and session numbers compared to Urban Outfitters, but they boast higher conversion rates in the range of 2.50-3.00. Overall, Urban Outfitters remains a strong player in the market with competitive metrics across various domains when compared to its competitors.

tillys.com screenshot
#1 tillys.com
13.5M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
pacsun.com screenshot
#2 pacsun.com
32.4M
Revenue
10.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
asos.com screenshot
#3 asos.com
95.3M
Revenue
60.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
freepeople.com screenshot
#4 freepeople.com
51.4M
Revenue
15.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
zumiez.com screenshot
#5 zumiez.com
3.2M
Revenue
2.7M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
urbanoutfitters.com vs top market performers
urbanoutfitters.com
top retailers
conversion rate vs average order value for urbanoutfitters.com and its competitors
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Revenue share by device at urbanoutfitters.com

In March large majority of sales on urbanoutfitters.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.

In March large majority of sales on urbanoutfitters.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.
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brands overtime comparison

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urbanoutfitters.com channels

Identify top traffic channels that drive growth for urbanoutfitters.comand discover how performance of traffic channels has changed over time.

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urbanoutfitters.com Google Ads spend

Evaluate urbanoutfitters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbanoutfitters.com devices

Review urbanoutfitters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbanoutfitters.com top markets

Explore urbanoutfitters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbanoutfitters.com country & global rank

Assess the ranking of urbanoutfitters.com among other retailers within its primary country and worldwide.

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