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Mar 2025
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Home/Insights/Retailers/freepeople.com
TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

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51.4M
Revenue
15.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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Freepeople.com is an online commercial platform offering a diverse range of clothing, accessories, and lifestyle products. The website caters to a wide audience, selling trendy, bohemian, and eclectic designs suitable for individuals seeking unique and fashionable outfits. It also provides editorial content and serves as a platform for interaction within its community.

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freepeople.com's revenueOVER TIME
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Over the past three months, freepeople.com revenue has experienced decline of 14%, compared to the preceding three months.

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freepeople.com revenue decline for last six months
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OVERVIEW
In March 2025, freepeople.com in the FASHION AND APPAREL industry reported $51,411,339 in online sales revenue, with a conversion rate of 1.50-2.00% and an AOV of $150-175. The site had 15,663,252 sessions, falling below the median of 33,852 in the industry. The highest revenue in the category was $594,130,009 from shein.com, with a conversion rate of 3.13% and AOV of $400. The lowest AOV in the industry was $76, with a conversion rate of 0.72%. Overall, freepeople.com's performance metrics show potential for growth and optimization in the online retail market.
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freepeople.com competitors

When comparing freepeople.com to its competitors in March 2025, we see that freepeople.com falls in the middle in terms of revenue, with $51,411,339. lulus.com has a lower revenue of $28,972,168, while revolve.com surpasses freepeople.com with $66,920,801. urbanoutfitters.com also outperforms freepeople.com with $55,755,574 in revenue. However, anthropologie.com takes the lead with a revenue of $113,139,309. In terms of transactions, freepeople.com has 310,275, which is higher than both revolve.com and shopbop.com but lower than urbanoutfitters.com and anthropologie.com. freepeople.com's conversion rate of 1.50-2.00 falls in line with revolve.com and urbanoutfitters.com, while lulus.com and anthropologie.com have slightly higher conversion rates. Overall, freepeople.com is a strong competitor in the online retail space, holding its own among well-established brands.

revolve.com screenshot
#1 revolve.com
66.9M
Revenue
15.3M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
shopbop.com screenshot
#2 shopbop.com
10.8M
Revenue
3.1M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
anthropologie.com screenshot
#3 anthropologie.com
113.1M
Revenue
26.2M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
urbanoutfitters.com screenshot
#4 urbanoutfitters.com
55.8M
Revenue
18.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
lulus.com screenshot
#5 lulus.com
29M
Revenue
10.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
freepeople.com vs top market performers
freepeople.com
top retailers
conversion rate vs average order value for freepeople.com and its competitors
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Revenue share by device at freepeople.com

In March large majority of sales on freepeople.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.

In March large majority of sales on freepeople.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.
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brands overtime comparison

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freepeople.com channels

Identify top traffic channels that drive growth for freepeople.comand discover how performance of traffic channels has changed over time.

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freepeople.com Google Ads spend

Evaluate freepeople.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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freepeople.com devices

Review freepeople.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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freepeople.com top markets

Explore freepeople.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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freepeople.com country & global rank

Assess the ranking of freepeople.com among other retailers within its primary country and worldwide.

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