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Apr 2025
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Home/Insights/Retailers/tractorsupply.com
TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

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47.5M
Revenue
22.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Tractor Supply Co. operates as an online retailer on tractorsupply.com. The website offers a diverse range of products like farming supplies, agricultural equipment, pet supplies, garden essentials, outdoor apparel, home decor, and lifestyle products. It provides an accessible online platform for customers to purchase various goods conveniently.

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tractorsupply.com's revenueOVER TIME
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Over the past three months, tractorsupply.com revenue has experienced decline of 20%, compared to the preceding three months.

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tractorsupply.com revenue decline for last six months
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OVERVIEW
In April 2025, tractorsupply.com, an e-commerce and shopping marketplace, generated $47,462,198 in revenue, with a conversion rate of 1.50-2.00% and an AOV of $100-125. Compared to the industry median revenue of $335,672, tractorsupply.com's performance is notable. While it falls short of amazon.com's $11,959,925,387 in revenue and 2,469,035,864 sessions, it surpasses the industry's very low conversion rate of 0.92% and AOV of $52. With 22,180,968 sessions, tractorsupply.com stands above the median of 127,122 sessions, showcasing strong performance in the e-commerce marketplace.
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tractorsupply.com competitors

In comparing tractorsupply.com to its competitors, we see that menards.com has the highest revenue at $60,692,401, with 280,168 transactions and 29,242,698 sessions. Their average order value (AOV) ranges from $200-225, and their conversion rate is between 0.50-1.00%. On the other hand, northerntool.com has significantly lower revenue at $4,427,729, with 21,255 transactions and 4,503,566 sessions. Their AOV is similar to menards.com at $200-225, but their conversion rate is between 0.00-0.50%. ruralking.com boasts a high conversion rate of 3.00-3.50%, with an AOV of $250-275, generating revenue of $26,652,565. farmandfleet.com and acehardware.com fall in between these metrics, with acehardware.com leading in revenue at $98,214,302, 571,059 transactions, and a 2.00-2.50% conversion rate. Overall, tractorsupply.com falls within the mid-range in terms of revenue, transactions, and conversion rate, with an AOV of $100-125.

ruralking.com screenshot
#1 ruralking.com
26.7M
Revenue
3M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
acehardware.com screenshot
#2 acehardware.com
98.2M
Revenue
24.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
northerntool.com screenshot
#3 northerntool.com
4.4M
Revenue
4.5M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
menards.com screenshot
#4 menards.com
60.7M
Revenue
29.2M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
farmandfleet.com screenshot
#5 farmandfleet.com
22.4M
Revenue
3M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
tractorsupply.com vs top market performers
tractorsupply.com
top retailers
conversion rate vs average order value for tractorsupply.com and its competitors
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Revenue share by device at tractorsupply.com

In April large majority of sales on tractorsupply.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

In April large majority of sales on tractorsupply.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.
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brands overtime comparison

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tractorsupply.com channels

Identify top traffic channels that drive growth for tractorsupply.comand discover how performance of traffic channels has changed over time.

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tractorsupply.com Google Ads spend

Evaluate tractorsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tractorsupply.com devices

Review tractorsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tractorsupply.com top markets

Explore tractorsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tractorsupply.com country & global rank

Assess the ranking of tractorsupply.com among other retailers within its primary country and worldwide.

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