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Apr 2025
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TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

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3.3B
Revenue
445.3M
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Walmart.com is an online marketplace that offers a wide range of products for sale. Their extensive inventory includes groceries, household items, electronics, clothing, and personal care products. Shoppers can find goods from various brands, both national and private-label, making it a versatile platform for purchasing everyday items conveniently from home.

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walmart.com's revenueOVER TIME
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Over the past three months, walmart.com revenue has experienced decline of 12%, compared to the preceding three months.

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walmart.com revenue decline for last six months
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OVERVIEW
walmart.com, an MARKETPLACE site, had a revenue of $3,333,637,415 in April 2025 with a conversion rate of 5.50-6.00% and an AOV of $125-150. The site received 445,332,704 sessions, while the highest sessions came from amazon.com at 2,469,035,864. walmart.com's performance metrics are solid compared to the industry median revenue of $335,672, a very high conversion rate of 4.24%, a very low conversion rate of 0.92%, a very high AOV of $305, and a very low AOV of $52.
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walmart.com competitors

When comparing walmart.com to its competitors in April 2025, we can see that Walmart's revenue of $3,333,637,415 falls behind Amazon's $11,959,925,387 but surpasses Target's $1,240,403,945. In terms of transactions, Walmart's 26,472,174 is higher than Best Buy's 1,425,239 but lower than eBay's 27,775,144 and Amazon's 165,542,369. Walmart's conversion rate of 5.50-6.00% is comparable to eBay and Target, but lower than Amazon's 6.50-7.00%. Walmart's Average Order Value (AOV) of $125-150 sits between Target's $150-175 and Best Buy's $475-500. While Walmart has a high number of sessions at 445,332,704, Amazon surpasses this significantly with 2,469,035,864 sessions. Etsy lags behind in terms of revenue, transactions, sessions, AOV, and conversion rate compared to Walmart and the other competitors.

amazon.com screenshot
#1 amazon.com
12B
Revenue
2.5B
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
ebay.com screenshot
#2 ebay.com
2.3B
Revenue
613.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
target.com screenshot
#3 target.com
1.2B
Revenue
166M
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
etsy.com screenshot
#4 etsy.com
529M
Revenue
389.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
homedepot.com screenshot
#5 homedepot.com
1.3B
Revenue
166.6M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
walmart.com vs top market performers
walmart.com
top retailers
conversion rate vs average order value for walmart.com and its competitors
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Revenue share by device at walmart.com

In April large majority of sales on walmart.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.

In April large majority of sales on walmart.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.
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brands overtime comparison

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walmart.com channels

Identify top traffic channels that drive growth for walmart.comand discover how performance of traffic channels has changed over time.

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walmart.com Google Ads spend

Evaluate walmart.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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walmart.com devices

Review walmart.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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walmart.com top markets

Explore walmart.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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walmart.com country & global rank

Assess the ranking of walmart.com among other retailers within its primary country and worldwide.

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