Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Apr 2025
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TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

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52M
Revenue
22.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Adidas.com is an e-commerce platform operated by Adidas, a globally renowned sportswear brand.The website offers a diverse range of products, including athletic footwear, apparel, accessories, and equipment for various sports and outdoor activities. It provides a user-friendly interface for customers to browse and purchase Adidas products.

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adidas.com's revenueOVER TIME
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Over the past three months, adidas.com revenue has experienced decline of 6.5%, compared to the preceding three months.

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adidas.com revenue decline for last six months
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OVERVIEW
adidas.com's online sales revenue for April 2025 was $52,043,509, with a conversion rate of 2.00-2.50% and an AOV of $100-125. It had 22,453,792 sessions, while shein.com leads in revenue with $562,085,842 and sessions at 192,503,630. The median revenue in the FASHION AND APPAREL industry is $80,712, with a high conversion rate of 3.14% and a low of 0.71%. The AOV ranges from a high of $411 to a low of $82, and the median sessions are 30,337.
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adidas.com competitors

When comparing adidas.com to its competitors, it is evident that Dick's Sporting Goods leads in revenue with $97,154,866, followed by adidas.com with $52,043,509. However, adidas.com has the highest number of transactions at 477,147, indicating a strong customer base despite slightly lower revenue. In terms of average order value (AOV), Finish Line takes the lead with $175-$200, while adidas.com falls within the $100-$125 range along with Dick's Sporting Goods, Foot Locker, and Run Repeat. In conversion rate, adidas.com and Dick's Sporting Goods share the same range of 2.00-2.50%, with other competitors like Foot Locker and Run Repeat slightly lower at 1.50-2.00%. Overall, adidas.com holds its own against competitors in terms of transactions and conversion rate, showcasing a solid performance in the competitive online retail market.

runrepeat.com screenshot
#1 runrepeat.com
12M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
footlocker.com screenshot
#2 footlocker.com
35.8M
Revenue
13.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hibbett.com screenshot
#3 hibbett.com
10.6M
Revenue
4.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
finishline.com screenshot
#4 finishline.com
16.5M
Revenue
5.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
dickssportinggoods.com screenshot
#5 dickssportinggoods.com
97.2M
Revenue
33.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.com vs top market performers
adidas.com
top retailers
conversion rate vs average order value for adidas.com and its competitors
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Revenue share by device at adidas.com

In April large majority of sales on adidas.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

In April large majority of sales on adidas.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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brands overtime comparison

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adidas.com channels

Identify top traffic channels that drive growth for adidas.comand discover how performance of traffic channels has changed over time.

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adidas.com Google Ads spend

Evaluate adidas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.com devices

Review adidas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.com top markets

Explore adidas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.com country & global rank

Assess the ranking of adidas.com among other retailers within its primary country and worldwide.

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