lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com's revenueOVER TIME
Over the past three months, lego.com revenue has experienced decline of 29%, compared to the preceding three months.
lego.com competitors
lego.com outperforms its competitors in terms of revenue, with a reported $35,754,480 compared to wickedbrick.com's $309,713, toypro.com's $410,169, firestartoys.com's $351,220, zavvi.com's $1,740,117, and 9to5toys.com's $3,449,908. In transactions, lego.com also leads with 753,498, while its closest competitor is firestartoys.com with 2,946 transactions. Additionally, lego.com has the highest number of sessions at 34,141,270, significantly more than its competitors. However, when it comes to average order value (AOV), lego.com falls behind with a range of $25-50, while 9to5toys.com boasts the highest AOV of $650-675. In terms of conversion rate, lego.com is in line with firestartoys.com at 2.00-2.50%, outperforming wickedbrick.com, toypro.com, zavvi.com, and 9to5toys.com. Overall, lego.com demonstrates strong performance across key metrics, maintaining its position as a leader in the toy brick industry.
Revenue share by device at lego.com
In March large majority of sales on lego.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
