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Mar 2025
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Home/Insights/Retailers/babylist.com
TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

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93.9M
Revenue
14.2M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
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Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.

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babylist.com's revenueOVER TIME
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Over the past three months, babylist.com revenue has experienced growth of 20%, compared to the preceding three months.

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babylist.com revenue growth for last six months
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OVERVIEW
In March 2025, babylist.com, a CHILDCARE online store, recorded a revenue of $93,865,550 with a conversion rate of 2.50-3.00% and an average order value (AOV) of $250-275. The store also garnered 14,193,044 sessions, ranking as the largest online store in the industry. Compared to the median revenue of $50,035, highest conversion rate of 4.6%, AOV of $272, and sessions of 21,400 in the CHILDCARE category, babylist.com showcased strong performance metrics.
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babylist.com competitors

babylist.com stands out amongst its competitors with a significantly higher revenue of $93,865,550 and a large number of transactions at 372,013. The site also boasts a high number of sessions at 14,193,044, indicating strong user engagement. With an Average Order Value (AOV) ranging from $250-275 and a conversion rate of 2.50-3.00%, babylist.com appears to be performing well in terms of both sales value and customer conversion. In comparison, other competitors like goodbuygear.com, babygearlab.com, and buybuybaby.com have lower revenues, transactions, and sessions. potterybarnkids.com shows strong performance with a revenue of $38,415,688 and a high AOV of $300-325, along with a competitive conversion rate of 3.00-3.50%. albeebaby.com falls in the middle ground with a revenue of $1,233,355, a moderate number of transactions, and sessions, as well as an AOV of $225-250.

buybuybaby.com screenshot
#1 buybuybaby.com
765.7K
Revenue
195.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
babygearlab.com screenshot
#2 babygearlab.com
1.3M
Revenue
454.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
albeebaby.com screenshot
#3 albeebaby.com
1.2M
Revenue
265.7K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
potterybarnkids.com screenshot
#4 potterybarnkids.com
38.4M
Revenue
3.6M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
goodbuygear.com screenshot
#5 goodbuygear.com
1.6M
Revenue
491.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
babylist.com vs top market performers
babylist.com
top retailers
conversion rate vs average order value for babylist.com and its competitors
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Revenue share by device at babylist.com

In March large majority of sales on babylist.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In March large majority of sales on babylist.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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babylist.com channels

Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.

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babylist.com Google Ads spend

Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babylist.com devices

Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babylist.com top markets

Explore babylist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babylist.com country & global rank

Assess the ranking of babylist.com among other retailers within its primary country and worldwide.

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